*Marketing Manager & AI Marketing Specialist - US Environmental Solutions *Ensure you read the information regarding this opportunity thoroughly before making an application.Are you a dynamic and innovative marketing leader with a passion for environmental technology and the power of AI? Acoem is seeking a highly skilled Marketing Manager & AI Marketing Specialist to drive our marketing efforts for environmental products focused on air quality, noise and vibration monitoring, tunnel sensors, and meteorology within the US market.This pivotal role demands a blend of strategic vision and hands-on execution. You'll be instrumental in shaping our digital presence, driving brand awareness, and accelerating customer acquisition and retention. We're looking for someone who can not only deliver exceptional traditional and digital marketing outcomes but also lead the charge in integrating cutting-edge AI marketing practices, including webstore implementation and the deployment of AI-powered bots for customer portals.The ideal candidate will excel at transforming high-level concepts into flawlessly executed campaigns, providing crucial customer insights, and continuously refining our marketing content. You will be a self-directed project manager, adept at partnering with multiple stakeholders across product management, sales, and engineering.*About Met One Instruments, Powered by Acoem*Met One Instruments, a member of the Acoem Group, is a leader in environmental monitoring solutions, developing and manufacturing precision instrumentation that measures air quality, weather conditions, and other environmental parameters. Our instruments are essential tools for governments, industries, and researchers working to protect air quality and support environmental policies.*About Acoem*Acoem is a global company headquartered in France with 28 offices, 8 manufacturing sites and 5 R&D centers in 11 countries. As a leader in environmental monitoring and industrial reliability solutions, Acoem offers comprehensive solutions, including analytical instrumentation and services, software, diagnostics and predictive maintenance tools. Acoem’s expertise in advanced technologies and its commitment to sustainable innovation enhance Met One Instruments’ capabilities, allowing us to provide even more powerful, integrated solutions for environmental and industrial monitoring.As part of the Acoem family, Met One Instruments has expanded its global reach and access to cutting-edge technology, furthering our mission to support a healthier, safer environment by empowering industries and agencies worldwide to make informed decisions.Why Work with Us?Joining Met One Instruments means becoming part of a dynamic, mission-driven team that is passionate about public safety, environmental science, technology, and innovation.*Position Summary*The *Marketing Manager & AI Marketing Specialist* is responsible for developing and executing marketing strategies for Acoem's environmental products within the US market. Key product areas include air quality, noise and vibration monitoring, tunnel sensors, and meteorology. This role will oversee both traditional and digital marketing efforts, focusing on brand awareness, customer acquisition, and retention. A key component of this position involves leading the integration of AI marketing technologies, including webstore development and the deployment of AI-powered customer portal bots. The specialist will manage projects, translate strategic concepts into actionable campaigns, generate customer insights, and refine marketing content, collaborating closely with product management, sales, and engineering teams.*Essential Duties & Key Responsibilities **Strategic Marketing & Digital Presence:** Define and execute a robust digital presence strategy to enhance brand awareness, drive client acquisition, and improve retention for Acoem's environmental solutions in the US.* Work closely with Acoem Corporate Marketing to align US strategies with global initiatives, ensuring consistent brand messaging and accelerated growth.* Provide essential market insights and ensure clear portfolio positioning for sustainable growth within the environmental sector.* Define and track key marketing metrics, leveraging marketing automation strategies, analytics, and data-driven insights to continuously adapt and improve campaigns for optimal business results.*AI Marketing & Innovation:** Explore, experiment with, and apply generative AI models (e.g.,Gemini) to enhance content creation, campaign optimization, analytics, and customer engagement. This includes prompt development and identifying new use-case opportunities.* Lead the optimization of product listings by enhancing titles, descriptions, bullet points, keywords, and images to improve visibility and conversion rates across all platforms, including our webstore.* Collaborate with developers on eCommerce Site CMS Management, maintaining our platform, making necessary SEO enhancements, and adding new content and assets.* Investigate and implement AI-powered bots for our website and customer portals to enhance user experience, provide instant support, and streamline customer interactions.* Manage seamless system integrations across marketing and sales tools like HubSpot and Salesforce to automate workflows and ensure connected, actionable data.*Content Strategy & Development:** Create evergreen content, including webinars, case studies, videos, and social media content, to strengthen brand awareness and thought leadership across various media channels.* Maintain an editorial calendar with diverse content (articles, blogs, infographics, newsletters, whitepapers, special reports, etc.) to meet lead generation and nurture goals, covering thought leadership, industry news, and product/solution-focused topics.* Create, write, and edit a variety of compelling marketing content, including web copy, e-newsletters, advertising copy, blog posts, video scripts, promotional materials, and social media posts.*Product Marketing & Go-to-Market:** Collaborate with Strategic Product Management and Development Engineering to create product roadmaps and a robust technical-commercial framework.* Plan and execute new product launch campaigns to ensure they deliver desired business results, including introductions, competitive positioning, value propositions, pricing strategies, and application marketing plans.* Develop effective go-to-market plans to support sales teams in engaging target customers through market assessments and competitive activity monitoring.*Events and Trade Show:** Plan, coordinate, and manage participation in key industry trade shows, conferences, and virtual events, from booth design and logistics to promotional materials and lead capture strategies.* Collaborate with the sales team to maximize lead generation opportunities at events and ensure effective post-event follow-up.* Analyze event ROI and provide recommendations for future participation.*Digital Performance & Optimization:** Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, providing regular reporting and analysis. Ensure SEO best practices are integrated into all digital content.* Take ownership of day-to-day website content updates to support product launches, technical support content, promotions, and content publishing.*Qualifications** BA/BS degree in Marketing, Business, Communications, or a related field. MBA preferred.* Minimum 7 years of progressive B2B marketing experience, with a proven track record in content strategy, lead generation, and nurture campaigns.* Extensive experience in developing and executing integrated digital campaigns that drive engagement, lead generation, and customer retention.* Demonstrated experience in planning, executing, and optimizing participation in industry trade shows and events.* Proven track record in managing product marketing mixes and product marketing management concepts/methods.* Strong understanding and practical experience with AI-driven tools for content generation, personalization, campaign optimization, and real-time data analysis, including prompt engineering.* Proficiency in managing a comprehensive digital marketing tech stack, including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), and web analytics tools.* Exceptional project management skills, with a proven ability to manage multiple digital marketing projects simultaneously, ensuring on-time and on-budget delivery.* Strong analytical skills to monitor, measure, and report on digital marketing performance, with a keen ability to use data insights to optimize campaigns and improve customer experiences.*Other** Up to 40% domestic travel required* Full-time position and onsite at our sister company in Richmond, Virginia.* Reports to the Chief Marketing Officer*To Apply: https://jobs.appone.com/MetOneInstruments*Job Type: Full-timePay: $95,000.00 - $110,000.00 per yearBenefits:* 401(k)* Dental insurance* Employee assistance program* Health insurance* Health savings account* Life insurance* Paid time off* Vision insuranceSchedule:* 8 hour shiftEducation:* Bachelor's (Required)Experience:* Progressive B2B Marketing exp. : 7 years (Preferred)Ability to Relocate:* Richmond, VA 23236: Relocate before starting work (Required)Willingness to travel:* 50% (Required)Work Location: In person